Dugout AI
THE SNLF SHOW · WEDNESDAYS 8PM · LIVE ON YOUTUBE @DUGOUTAITHE IBB10 SHOW · SUNDAYS 8PM · LIVE ON YOUTUBE @DUGOUTAIDUGOUT NEWS · THE VOICE OF SUSSEX NON-LEAGUE FOOTBALL · EVERY SUNDAYBEST NON-LEAGUE PODCAST 2026 · NON LEAGUE BIBLEINTHEDUGOUT · FREE ON IPHONE AND ANDROID
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About Dugout AIAbout Dugout AIFootball. Media. Technology. Community.♥Giving backThe clubs, leagues and causes we sponsor.Our founderMike McCaffrey and the Dugout AI story.
Our ShowsThe SNLF ShowThe Sussex Non-League Football Show.The IBB10 ShowSundays, 8pm, live on YouTube.Dugout DiariesFounder-led opinion and interviews.
Dugout News
Our ProductsDugout 90The non-league matchday can.Dougie AIOur AI football personality.InTheDugoutThe app: on iPhone and Android.Dugout Data HubAnalysis, results and fixtures for Sussex non-league.♫Dugout MusicOur music creation brand. Coming soon.
Our ServicesWebsites with SEPMEDIAWebsites and digital experiences.AIAI creative and mediaVideo, graphics, publishing, podcasts.Dugout DroneAerial filming of grounds and venues.£Sponsorship and advertisingPut your brand in front of non-league.
Our PartnersPulse WaterPlatinum partner. Free site assessment.JomaSportswear partner.SEPMEDIADesign and drone partner.Sussex Print & DesignPrint partner. Pitchside boards.
Media HubWork With UsContact Commercial enquiry

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Our shows

Broadcast. Publish. Repeat.

Live shows, podcasts, a weekly digital magazine and founder-led editorial, all focused on Sussex non-league football.

01 · ShowOn air weekly
The SNLF Show

The Sussex Non-League Football Show

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02 · ShowOn air weekly
The IBB10 Show

Sunday nights · 8pm · Live on YouTube

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03 · EditorialOn YouTube
Dugout Diaries

Founder-led · Independent · Opinionated

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04 · PublicationPublished weekly
Dugout News

Digital football publication

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Schedule

On air next

Every Sunday8pm UK
The IBB10 Show, liveThe IBB10 Show · YouTube @dugoutai
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Every Wednesday8pm UK
The SNLF Show, liveThe SNLF Show · YouTube @dugoutai
Watch
Latest episodes

Catch up

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The SNLF Show23 Oct 2026

Step five players: you can step up | SNLF Show #Shorts

Dugout AI23 Oct 2026

£15k in debt to back in the black | Lancing FC Fans Forum #Shorts

The SNLF Show23 Oct 2026

"The pitches are like dust bowls" | SNLF Show #Shorts

The SNLF Show23 Oct 2026

The nicest people at a metal festival | SNLF Show #Shorts

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